Adria

The Adria brand dates back to 1965 and remains the core of the company’s offer and how we are seen and experienced in the world. It has a rich history and a great future, with its own brand mission and vision.

Adria Brand Mission

To deliver premium quality, design and value for memorable experiences.

Adria Brand Vision

To be the most desirable brand in the recreational vehicle industry.

Adria Brand Promise

Adria. Inspirations for your adventures.

Adria Brand Values

An organization’s brand value proposition provides the opportunity to connect with your consumers on a deeper level. ... In other words, you get more than just a consumer base, you get a “tribe”, people who believe in you not just for what you sell, but for what you do as a company. Brand values communicate what you believe in as a company and how you are working together toward a shared vision. This concept is powerful. By articulating what you stand for as a brand, you can also attract and keep better employees, dealers and consumers who share your beliefs.

Vitality

Vitality. Being mobile, strong, fit, active and spontaneous. Possessing energy and being light-hearted and playful.

Passion

Passion. Feeling passionate about product excellence and the recreational vehicle lifestyle, in all conditions and environments.

Premium Quality

Premium Quality. Delivering excellent design and functionality, with durability, reliability and security built-in and built-to last.

Premium Value

Premium Value. Delivering superior quality at a reasonable price, a recreational vehicle which is well worth the money spent on it.

Why choose Adria?

The reasons for choosing the Adria brand have never been so compelling.

PASSION. We have been designing and manufacturing recreational vehicles since 1965, that’s over fifty years of experience and know how passionately applied to every vehicle from over 1800 employees.

INSPIRED DESIGN. We aim to inspire with recreational vehicles designed for living and designed to perform. Designed for living with optimised styling, practicality, comfort and interior ambiance. Designed to perform with the best construction, technology and materials.

WORLD-CLASS MANUFACTURING. We operate the most advanced and largest production facilities in the industry under one roof, with ISO 9001, 14001 & EFQM 5 star certification for business excellence, quality management & environmental standards.

PREMIUM QUALITY & VALUE. Our recreational vehicles have a reputation for premium quality and value, with reliability and durability driven by proven automotive manufacturing and quality control techniques.

PEACE OF MIND. Adria recreational vehicles come with a class-leading warranty, are supported by over 500 Adria dealers across Europe and beyond, backed up by a world-class parts supply and after sales service.

AWARD-WINNING VEHICLES. Adria recreational vehicles regularly win independent awards for design, innovation and quality.

Adria World class manufacturing production process
Adria Brand Partners

We choose our partners carefully and seek lasting relationships with those with shared values. In communications we have mutually beneficial relationships with a number of world-class partners. Typically athletes who are amongst the best at what they do in the world, but with roots here in Slovenia, the home of Adria Mobil.

Tina Maze

Multiple World Champion and Olympic gold medallist skier, one of best Alpine skiers of all times.

Adria Mobil Cycling Team

The top Slovenian cycling team in the UCI European Pro Tour.

Primož Roglič

Current World No1 cyclist, winner of Vuelta 2019, third in the Giro 2019, second in Tour de France 2020.

Jakov Fak

Silver medal biathlon winner at the 2018 Winter Olympics. Multiple World Champion, current top 10 Biathlete.

KTM Factory Racing Team

Adria support KTM at the Dakar Rally and KTM’s MXGP World Championship team.

Awards

Adria brand products have received numerous awards and accolades, both from professional associations and end-users, which just goes to show that the company's strategic orientation and values shine through in every single product. Another reason we take pride in the awards we receive is because they let us know that our customers support our way of thinking and help our brand achieve wider recognition and improve its image. We are aware that awards and accolades also bring a great deal of responsibility and expectations. Regardless of everything, the wishes of our customers will remain our main priority in the design of future products.

Here are just some of the latest Adria brand awards:

2017

  • 2x European Innovation Award: Sonic, Aviva
  • 3x Owner Satisfaction Award (UK) new motorhomes, new caravans, used motrohomes.
  • Motorhome of the year (BE): Coral Axess 670 SL
  • Motorhome of the year (UK): Matrix Plus 670 SC
  • 3x Caravan of the year (UK)

2018

  • Best imported van (DE): Twin
  • Best imported alcoven motorohme (DE) (above 50.000 €): Coral XL
  • Best imported integrated motorhome (DE) (above 80.000 €): Sonic
  • Best imported entry level caravan (DE): Aviva
  • 3rd place - Best van (DE): Twin
  • Motorhome of the year (NL): Coral Axess 600 SL

2019

  • Alcoven motorhome of the year (50.000€ - 58.000 €) (IT): Coral XL Axess 670 SL
  • Caravan of the year (UK): Adora Sava
  • European Innovation Award: Adria Twin Supreme 600 SPB
  • Caravan award of the year (DK): Adora 673 PK
  • Best van conversion over 55.000£ (UK): Twin Supreme 600 SPB
  • Innovation award (SL): Twin 2019 generation

2020

  • 2x European Innovation Award: Astella
  • Red Dot: Astella
  • Automotive brand contest: Astella
  • Caravan of the year 2021 (NL): Adora