The Adria brand dates back to 1965 and remains the core of the company’s offer and how we are seen and experienced in the world. It has a rich history and a great future, with its own brand mission and vision.
To deliver premium quality, design and value for memorable experiences.
To be the most desirable brand in the recreational vehicle industry.
An organization’s brand value proposition provides the opportunity to connect with your consumers on a deeper level. ... In other words, you get more than just a consumer base, you get a “tribe”, people who believe in you not just for what you sell, but for what you do as a company. Brand values communicate what you believe in as a company and how you are working together toward a shared vision. This concept is powerful. By articulating what you stand for as a brand, you can also attract and keep better employees, dealers and consumers who share your beliefs.
Vitality. Being mobile, strong, fit, active and spontaneous. Possessing energy and being light-hearted and playful.
Passion. Feeling passionate about product excellence and the recreational vehicle lifestyle, in all conditions and environments.
Premium Quality. Delivering excellent design and functionality, with durability, reliability and security built-in and built-to last.
Premium Value. Delivering superior quality at a reasonable price, a recreational vehicle which is well worth the money spent on it.
The reasons for choosing the Adria brand have never been so compelling.
PASSION. We have been designing and manufacturing recreational vehicles since 1965, that’s over fifty years of experience and know how passionately applied to every vehicle from over 1800 employees.
INSPIRED DESIGN. We aim to inspire with recreational vehicles designed for living and designed to perform. Designed for living with optimised styling, practicality, comfort and interior ambiance. Designed to perform with the best construction, technology and materials.
WORLD-CLASS MANUFACTURING. We operate the most advanced and largest production facilities in the industry under one roof, with ISO 9001, 14001 & EFQM 5 star certification for business excellence, quality management & environmental standards.
PREMIUM QUALITY & VALUE. Our recreational vehicles have a reputation for premium quality and value, with reliability and durability driven by proven automotive manufacturing and quality control techniques.
PEACE OF MIND. Adria recreational vehicles come with a class-leading warranty, are supported by over 500 Adria dealers across Europe and beyond, backed up by a world-class parts supply and after sales service.
AWARD-WINNING VEHICLES. Adria recreational vehicles regularly win independent awards for design, innovation and quality.
We choose our partners carefully and seek lasting relationships with those with shared values. In communications we have mutually beneficial relationships with a number of world-class partners. Typically athletes who are amongst the best at what they do in the world, but with roots here in Slovenia, the home of Adria Mobil.
Multiple World Champion and Olympic gold medallist skier, one of best Alpine skiers of all times.
Current World No1 cyclist, winner of Vuelta 2019, third in the Giro 2019, second in Tour de France 2020.
Silver medal biathlon winner at the 2018 Winter Olympics. Multiple World Champion, current top 10 Biathlete.
Adria brand products have received numerous awards and accolades, both from professional associations and end-users, which just goes to show that the company's strategic orientation and values shine through in every single product. Another reason we take pride in the awards we receive is because they let us know that our customers support our way of thinking and help our brand achieve wider recognition and improve its image. We are aware that awards and accolades also bring a great deal of responsibility and expectations. Regardless of everything, the wishes of our customers will remain our main priority in the design of future products.
Here are just some of the latest Adria brand awards: