Sun Living

Sun Living as a brand, has its own mission, vision and values.

Brand Mission

SUN LIVING'S MISSION IS TO PROVIDE SIMPLY CONVENIENT SOLUTIONS FOR CAREFREE LEISURE TIME.

Brand Vision

SUN LIVING'S BRAND VISION IS TO BE AN ATTRACTIVE ENTRY PRICE LEVEL RECREATIONAL VEHICLE BRAND.

Brand Promise

A brand promise is a natural extension of the building blocks of the corporate strategy: of Adria Mobil's mission, vision, and values.

SIMPLY GREAT VALUE FOR CONVENIENT LEISURE TIME

Brand Tagline

We express the Sun Living brand promise, externally to consumers in one powerful tag line.

Sun Living. Simply great times.

Brand Values

An organization's brand value proposition provides the opportunity to connect with your consumers on a deeper level. In other words, you get more than just a consumer base, you get a "tribe", people who believe in you not just for what you sell, but for what you do as a company.

CONVENIENCE

Convenience is a powerful value today, the act of making consumers lives easier. For Sun Living we communicate this using the term Simplicity. Simplicity is the answer to increasing complexity in today's world. Sun Living vehicles are convenient to own, simple to use and enjoy.

CAREFREE

To be free from worry or anxiety is also a powerful value for consumers and this underpins all Sun Living vehicle offer and communications.

PROVEN

Consumers seek proven quality in their vehicle and for Sun Living we communicate this with the Made by Adria Mobil message. Robust, reliable vehicles made in Europe's most advanced, state of the art recreational vehicle factory.

VALUE FOR MONEY

All Sun Living vehicles are offered at great value for money and in our communications, we always position the value proposition in a considered way: Recreational vehicles designed with everything you need and nothing you don't, and in most media we recommend showing a 'price from' or a 'package price' for the vehicle being presented, to make it simple for the consumer to understand the value message.

Reasons to Believe

CONVENIENCE

SIMPLY GREAT DESIGN.

A smart, simple approach to design with proven layouts and features with great space, practicality and comfort. Sun Living vehicles bring new spaces, new solutions and new levels of comfort to entry-level recreational vehicle design.

CAREFREE

SIMPLY EASY TO ENJOY.

Recreational vehicles which are easy to own and enjoy. Simple, functional and practical designs with everything in the right place. Easy access doors, garages and storage. A central service unit and easy to operate digital controllers for all key functions.

VALUE FOR MONEY

SIMPLY GREAT VALUE.

Sun Living vehicles are always great value, with everything you need and nothing you don't.

PROVEN

MADE BY ADRIA MOBIL.

Sun Living vehicles have been made by Adria Mobil for over fifteen years at their state of the art factory in Novo mesto, Slovenia. Adria Mobil are a leading recreational vehicle maker, with over 600,000 vehicles produced since 1965. Adria Mobil operates the most advanced production facilities in the industry, ISO 9001, 14001 and EQFM 5 Star Certified for business excellence, quality and environmental standards. Sun Living vehicles come with a 2 year general warranty and 5 year water ingress warranty for complete peace of mind.

Awards

European Innovation Award 2018 for the caravanning industry, winner in the category Audience Focus: Adria Mobil Sun Living

European Innovation award for "audience focus", an independent award for innovative and meeting user needs.